Leading Change in Disruptive Times
FABIZ Students’ Scientific Session, 3-4 April 2025
A scientific session for students to develop their research abilities
Students’ Scientific Session provides:
- evaluation of the participants’ skills from the perspectives of fundamental, applied, and interdisciplinary research;
- chance to acquire integrative competences throughout the exposure of communicating and defending in a competitive context;
- accustom with drafting a scientific paper based on academic requirements, while presenting freely new research results, supported by two additional trainings before the event, by a professional;
- opportunity to choose from three languages: papers can be written in English, French or German;
- collaboration with professors and business representatives in order to gain knowledge, to collect and interpret insightful data;
- take the extracurricular activities and teamwork to a new level;
- a dynamic environment to debate ideas and arguments within scientific arbitration provided by professors and business representatives;
- priority choice of scientific coordinator for bachelor’s and master’s thesis guidance
- certificate of participation to enhance chances for scholarships, camps and other extracurricular and scientific activities
- opportunity to win one of the prizes for the best scientific papers and publishing them
Prizes*:
- 1st Prize – 540 RON
- 2nd Prize – 430 RON
- 3rd Prize – 320 RON
- Mentions (4 prizes) – 270 Ron
* subject to change, including additional prizes from our sponsors
- Associate Professor Roxana Clodnițchi – Vice dean of FABIZ
- Associate Professor Sorin Anagnoste – Vice dean of FABIZ
- Associate Professor Anca Bogdan – Head of UNESCO Chair for Business Administration
- Professor Tănase Stamule – Dean of FABIZ
- Professor Georgiana Oana Stănilă – Vice dean of FABIZ
- Professor Petre Caraiani – Experienced researcher, FABIZ
Bachelor’s session
1st Comission
Professor Adriana Miclea – UNESCO Department for Business Administration, Bucharest University for Economic Studies
Maria-Cristina Stroe-Diea – Team Leader General Accounting, Allianz Services
Assistant Professor Flavius Darie, FABIZ
2nd Comission
Lecturer Cristian Negruțiu – Co-Founder of Sparking Capital, FABIZ
Associate Professor Marius Matei – Researcher, Econometrician and High Frequency Data Specialist, FABIZ
Iulia Bratu – Transactions and Corporate Finance Partner, EY Romania
Master’s session
Professor Petre Caraiani – Experienced researcher, FABIZ
Associate Professor Bușu Mihail – Director of the Business Analytics Master
Maria-Cristina Stroe-Diea – Team Leader General Accounting, Allianz Services
Bogdan Sântea – Chief Executive Officer, FCB Bucharest
Alina Alexandru- Audit Senior Manager, Deloitte
Patricia Petroiu- Senior Employer Branding Specialist, Deloitte
- Training sessions with dr. Bușu Mihail from 5pm
Until March 16, 2025
- Register for the Scientific Session: here
- Submit the paper abstract
- Fully submitted papers are also welcomed (optional)
- See the template here: Full paper template
Until March 31, 2025
- Submitting the full paper (Word document): here
- Update and correct the paper
- Submit the final version of the paper according to the template
- A confirmation message will be received after completing the paper submission
April 4, 2025
- Students’ Scientific Session
Location and date:
Calea Griviței no. 2-2A, Room 4202 and 4206, April 4, Friday
Program:
9:00 – 12:00 – Bachelor’s session
16:30 – 19:30 – Master’s session
For further information on Students’ Scientific Session please send e-mail to:
Bachelor’s session – 1st commission
- 1st prize: Purcel Otilia Theodora – Deglobalization vs. Globalization: Economic Strategies for Uncertain Times
- 2nd prize: Harabagiu Daria-Alexandra and Obreja Maria Cristina – Selling the “That girl” dream: How brands have capitalized on the viral trend
- 3rd prize: Dinu Daria – Maria – Positioning. Case Study of Nestle Romania SRL
- Mention – 1st: Moldovan-Gubernu Sergiu-Ioan – Customer Relationship Management within Musette Exim
- Mention – 2nd: Stoean Vlad-Mihail – Business to business marketing within ECOMITADIA INTERMED SRL
- Mention – 3rd: Dragos-Catalin Pahontu – Strategic Marketing Planning within enterprise MERCEDES-BENZ LEASING IFN SA
- Mention – 4th: Vlaicu Bianca-Monica – Business to Business Marketing within MITRA FILM SRL
Bachelor’s session – 2nd commission
- 1st prize: Pridie Carmen-Andreea – Auswirkungen multipler Wirtschaftskrisen auf das Gleichgewicht des öffentlichen Haushalts. Der Fall Rumäniens
- 2nd prize: Feleagă Maria, Gabură Ioana and Staricu Irina – Enhancing Accounting Learning through Business Games: Insights from Leading Universities
- 3rd prize: Ștefan Marina Nicoleta, Armbruster Maria Alexandra and Györfi Noémi – AI-Based Mental Health Support
- Mention – 1st: Gheorghescu Andreea-Miruna and Cristea Ana Cătălina – Accounting in Romania and Poland – a comparative study
- Mention – 2nd: Enache Emma-Stefania – The Impact of Social Media Influencers on Brand Perception and Customer Engagement
- Mention – 3rd: Alistar Matei Mihai and Mărțuică Alexia Ionelia – Transforming Fashion Consumerism: Leading Change in a Disruptive Industry
- Mention – 4th: Tucureanu Bianca-Ecaterina, Boboc-Darvas Timea and Calinescu Briana – Die Antwort der Europäischen Union in einer Krisensituation: Der Green Deal
Master’s session
- 1st prize: Ionescu Emma-Stefania – Digital Influences on Impulse Buying: A Case Study on Consumer Behavior in the Retail Sector
- 2nd prize: Chiriac Izabela-Violeta – Entre résultat et décision : modélisation et développement d’un outil de Business Intelligence
- 3rd prize: Mustata Alexia – Modeling of a decision support tool in the context of performance analysis
- Mention – 1st: Skander Dallegi – Piloter la performance sportive à l’aide d’un outil d’informatique décisionnelle
- Mention – 2nd: Duta Ruxandra – The role of the military leader in relieving stress in situations of armed conflict
- Mention – 3rd: Stanomir Ruxandra – Optimizing Business Analytics: The Role of Gestalt Principles in Business Intelligence Dashboards
- Mention – 4th: Udrea Radu-Cristian – The Evolution of Online Business Models: A Quantitative Analysis of Subscription to Freemium in the European Digital Economy
Business Administration Student Working Papers / Volumul I, 2025
Leading Change in Disruptive Times
A scientific session for students to develop their research abilities
3-4 April 2025
- Transforming Fashion Consumerism: Leading Change in a Disruptive Industry
Matei Mihai ALISTAR, Alexia Ionelia MĂRȚUICĂPage 1
- Entre résultat et décision: modélisation et développement d’un outil de Business Intelligence
Izabela Violeta CHIRIACPage 15
- Accounting Systems in Romania and Poland – A Comparative Study
Andreea-Miruna GHEORGHESCU, Ana-Catalina CRISTEAPage 27
- Piloter la performance sportive a l’aide d’un outil d’informatique décisionnelle
Skander DALLEGIPage 40
- The role of the Military Leader in Relieving Stress in Situations of Armed Conflict
Cosmin GHERASIE, Ruxandra DUȚĂ, Constantin MATEESCUPage 47
- The Impact of Social Media Influencers on Brand Perception and Customer Engagement
Emma-Ștefania ENACHEPage 56
- Enhancing Accounting Learning through Business Games: Insights from Leading Universities
Maria-Alessia FELEAGĂ, Ioana-Andra GABURĂ & Irina Maria STARICUPage 67
- Selling the “That Girl” Dream: How Brands Have Capitalized on the Viral Trend
Daria-Alexandra HARABAGIU, Maria-Cristina OBREJAPage 76
- Die Modellierung eines Entscheidungsunterstützungstools im Rahmen der Leistungsanalyse
Alexia MUSTAȚĂPage 89
- Auswirkungen multipler Wirtschaftskrisen auf das Gleichgewicht des öffentlichen Haushalts. Der Fall Rumäniens
Carmen-Andreea PRIDIEPage 100
- Deglobalization vs. Globalization: Economic Strategies for Uncertain Times
Otilia Theodora PURCELPage 113
- Optimizing Business Analytics: The Role of Gestalt Principles in Designing Business Intelligence Dashboards
Ruxandra STANOMIRPage 125
- AI-Based Mental Health Support
Maria-Alexandra ARMBRUSTER, Noémi GYÖRFI, Marina-Nicoleta ȘTEFANPage 136
- Die Antwort der Europäischen Union in einer Krisensituation: Der Green Deal
Bianca-Ecaterina ȚUCUREANU, Timea BOBOC-DARVAS, Briana-Alexia CĂLINESCUPage 151
EDITORIAL BOARD AND SCIENTIFIC COMMITTEE
EDITOR-IN-CHIEF: Mihail Bușu
GENERAL EDITORIAL SECRETARY: Sorin Anagnoste
March 6, 2025
Leading Change in Disruptive Times
FABIZ Students’ Scientific Session, 3-4 April 2025
A scientific session for students to develop their research abilities
Students’ Scientific Session provides:
- evaluation of the participants’ skills from the perspectives of fundamental, applied, and interdisciplinary research;
- chance to acquire integrative competences throughout the exposure of communicating and defending in a competitive context;
- accustom with drafting a scientific paper based on academic requirements, while presenting freely new research results, supported by two additional trainings before the event, by a professional;
- opportunity to choose from three languages: papers can be written in English, French or German;
- collaboration with professors and business representatives in order to gain knowledge, to collect and interpret insightful data;
- take the extracurricular activities and teamwork to a new level;
- a dynamic environment to debate ideas and arguments within scientific arbitration provided by professors and business representatives;
- priority choice of scientific coordinator for bachelor’s and master’s thesis guidance
- certificate of participation to enhance chances for scholarships, camps and other extracurricular and scientific activities
- opportunity to win one of the prizes for the best scientific papers and publishing them
Prizes*:
- 1st Prize – 540 RON
- 2nd Prize – 430 RON
- 3rd Prize – 320 RON
- Mentions (4 prizes) – 270 Ron
* subject to change, including additional prizes from our sponsors
- Associate Professor Roxana Clodnițchi – Vice dean of FABIZ
- Associate Professor Sorin Anagnoste – Vice dean of FABIZ
- Associate Professor Anca Bogdan – Head of UNESCO Chair for Business Administration
- Professor Tănase Stamule – Dean of FABIZ
- Professor Georgiana Oana Stănilă – Vice dean of FABIZ
- Professor Petre Caraiani – Experienced researcher, FABIZ
Bachelor’s session
1st Comission
Professor Adriana Miclea – UNESCO Department for Business Administration, Bucharest University for Economic Studies
Maria-Cristina Stroe-Diea – Team Leader General Accounting, Allianz Services
Assistant Professor Flavius Darie, FABIZ
2nd Comission
Lecturer Cristian Negruțiu – Co-Founder of Sparking Capital, FABIZ
Associate Professor Marius Matei – Researcher, Econometrician and High Frequency Data Specialist, FABIZ
Iulia Bratu – Transactions and Corporate Finance Partner, EY Romania
Master’s session
Professor Petre Caraiani – Experienced researcher, FABIZ
Associate Professor Bușu Mihail – Director of the Business Analytics Master
Maria-Cristina Stroe-Diea – Team Leader General Accounting, Allianz Services
Bogdan Sântea – Chief Executive Officer, FCB Bucharest
Alina Alexandru- Audit Senior Manager, Deloitte
Patricia Petroiu- Senior Employer Branding Specialist, Deloitte
- Training sessions with dr. Bușu Mihail from 5pm
Until March 16, 2025
- Register for the Scientific Session: here
- Submit the paper abstract
- Fully submitted papers are also welcomed (optional)
- See the template here: Full paper template
Until March 31, 2025
- Submitting the full paper (Word document): here
- Update and correct the paper
- Submit the final version of the paper according to the template
- A confirmation message will be received after completing the paper submission
April 4, 2025
- Students’ Scientific Session
Location and date:
Calea Griviței no. 2-2A, Room 4202 and 4206, April 4, Friday
Program:
9:00 – 12:00 – Bachelor’s session
16:30 – 19:30 – Master’s session
For further information on Students’ Scientific Session please send e-mail to:
Bachelor’s session – 1st commission
- 1st prize: Purcel Otilia Theodora – Deglobalization vs. Globalization: Economic Strategies for Uncertain Times
- 2nd prize: Harabagiu Daria-Alexandra and Obreja Maria Cristina – Selling the “That girl” dream: How brands have capitalized on the viral trend
- 3rd prize: Dinu Daria – Maria – Positioning. Case Study of Nestle Romania SRL
- Mention – 1st: Moldovan-Gubernu Sergiu-Ioan – Customer Relationship Management within Musette Exim
- Mention – 2nd: Stoean Vlad-Mihail – Business to business marketing within ECOMITADIA INTERMED SRL
- Mention – 3rd: Dragos-Catalin Pahontu – Strategic Marketing Planning within enterprise MERCEDES-BENZ LEASING IFN SA
- Mention – 4th: Vlaicu Bianca-Monica – Business to Business Marketing within MITRA FILM SRL
Bachelor’s session – 2nd commission
- 1st prize: Pridie Carmen-Andreea – Auswirkungen multipler Wirtschaftskrisen auf das Gleichgewicht des öffentlichen Haushalts. Der Fall Rumäniens
- 2nd prize: Feleagă Maria, Gabură Ioana and Staricu Irina – Enhancing Accounting Learning through Business Games: Insights from Leading Universities
- 3rd prize: Ștefan Marina Nicoleta, Armbruster Maria Alexandra and Györfi Noémi – AI-Based Mental Health Support
- Mention – 1st: Gheorghescu Andreea-Miruna and Cristea Ana Cătălina – Accounting in Romania and Poland – a comparative study
- Mention – 2nd: Enache Emma-Stefania – The Impact of Social Media Influencers on Brand Perception and Customer Engagement
- Mention – 3rd: Alistar Matei Mihai and Mărțuică Alexia Ionelia – Transforming Fashion Consumerism: Leading Change in a Disruptive Industry
- Mention – 4th: Tucureanu Bianca-Ecaterina, Boboc-Darvas Timea and Calinescu Briana – Die Antwort der Europäischen Union in einer Krisensituation: Der Green Deal
Master’s session
- 1st prize: Ionescu Emma-Stefania – Digital Influences on Impulse Buying: A Case Study on Consumer Behavior in the Retail Sector
- 2nd prize: Chiriac Izabela-Violeta – Entre résultat et décision : modélisation et développement d’un outil de Business Intelligence
- 3rd prize: Mustata Alexia – Modeling of a decision support tool in the context of performance analysis
- Mention – 1st: Skander Dallegi – Piloter la performance sportive à l’aide d’un outil d’informatique décisionnelle
- Mention – 2nd: Duta Ruxandra – The role of the military leader in relieving stress in situations of armed conflict
- Mention – 3rd: Stanomir Ruxandra – Optimizing Business Analytics: The Role of Gestalt Principles in Business Intelligence Dashboards
- Mention – 4th: Udrea Radu-Cristian – The Evolution of Online Business Models: A Quantitative Analysis of Subscription to Freemium in the European Digital Economy
Business Administration Student Working Papers / Volumul I, 2025
Leading Change in Disruptive Times
A scientific session for students to develop their research abilities
3-4 April 2025
- Transforming Fashion Consumerism: Leading Change in a Disruptive Industry
Matei Mihai ALISTAR, Alexia Ionelia MĂRȚUICĂPage 1
- Entre résultat et décision: modélisation et développement d’un outil de Business Intelligence
Izabela Violeta CHIRIACPage 15
- Accounting Systems in Romania and Poland – A Comparative Study
Andreea-Miruna GHEORGHESCU, Ana-Catalina CRISTEAPage 27
- Piloter la performance sportive a l’aide d’un outil d’informatique décisionnelle
Skander DALLEGIPage 40
- The role of the Military Leader in Relieving Stress in Situations of Armed Conflict
Cosmin GHERASIE, Ruxandra DUȚĂ, Constantin MATEESCUPage 47
- The Impact of Social Media Influencers on Brand Perception and Customer Engagement
Emma-Ștefania ENACHEPage 56
- Enhancing Accounting Learning through Business Games: Insights from Leading Universities
Maria-Alessia FELEAGĂ, Ioana-Andra GABURĂ & Irina Maria STARICUPage 67
- Selling the “That Girl” Dream: How Brands Have Capitalized on the Viral Trend
Daria-Alexandra HARABAGIU, Maria-Cristina OBREJAPage 76
- Die Modellierung eines Entscheidungsunterstützungstools im Rahmen der Leistungsanalyse
Alexia MUSTAȚĂPage 89
- Auswirkungen multipler Wirtschaftskrisen auf das Gleichgewicht des öffentlichen Haushalts. Der Fall Rumäniens
Carmen-Andreea PRIDIEPage 100
- Deglobalization vs. Globalization: Economic Strategies for Uncertain Times
Otilia Theodora PURCELPage 113
- Optimizing Business Analytics: The Role of Gestalt Principles in Designing Business Intelligence Dashboards
Ruxandra STANOMIRPage 125
- AI-Based Mental Health Support
Maria-Alexandra ARMBRUSTER, Noémi GYÖRFI, Marina-Nicoleta ȘTEFANPage 136
- Die Antwort der Europäischen Union in einer Krisensituation: Der Green Deal
Bianca-Ecaterina ȚUCUREANU, Timea BOBOC-DARVAS, Briana-Alexia CĂLINESCUPage 151
EDITORIAL BOARD AND SCIENTIFIC COMMITTEE
EDITOR-IN-CHIEF: Mihail Bușu
GENERAL EDITORIAL SECRETARY: Sorin Anagnoste
